GRS is a research and strategic advisory firm specialising in experience optimisation. With offices in Italy, the UAE and the UK, they combine data technology, analytics and human insight to help organisations grow. Their mission is to drive growth by humanising data.

They focus on the experience industry — from exhibitions, MICE and large-scale events to theme parks, attractions, travel, hospitality, retail and leisure destinations. Their team, made up of former top performers from global research agencies, consultancies and major brands, brings creativity, rigour and fresh thinking to every project.